You Can Promote Garbage in a Great Spot and Still Win

Name: You Can Promote Garbage in a Great Spot and Still Win
Uploaded: 2026-04-20T19:17:49Z
Duration: 47 s
Description: Placement predicts performance at an 80% correlation rate — meaning a mediocre title in a prime UI spot will outperform a great one buried three rows down. The shelf analogy isn't an analogy. It's the business. With Lucas Bertrand, CEO of Looper Insights. More at stateofstreaming.com.

April 20, 20260:47

Placement predicts performance at an 80% correlation rate — meaning a mediocre title in a prime UI spot will outperform a great one buried three rows down. The shelf analogy isn't an analogy. It's the business. With Lucas Bertrand, CEO of Looper Insights. More at stateofstreaming.com.