Did you know this about mobile advertising? It could be a clue to understanding CTV advertising too.

Name: Did you know this about mobile advertising? It could be a clue to understanding CTV advertising too.
Uploaded: 2025-10-20T14:09:42Z
Duration: 1 min 28 s
Description: The real cause of the cookie's demise? The smartphone. 📱 Years before privacy concerns, the rise of the app ecosystem (which never used cookies) was the real signal. We saw it coming and built a cookieless household ID to prepare. With Jon Schulz, CMO at Viant talking all things streaming.

October 20, 20251:28

The real cause of the cookie's demise? The smartphone. 📱 Years before privacy concerns, the rise of the app ecosystem (which never used cookies) was the real signal. We saw it coming and built a cookieless household ID to prepare. With Jon Schulz, CMO at Viant talking all things streaming.