Why a "Unified Audience View" Is a People Problem, Not a Tech Problem

Name: Why a "Unified Audience View" Is a People Problem, Not a Tech Problem
Uploaded: 2026-08-10T16:06:52Z
Duration: 1 min
Description: The advertising industry treats "unified audience views" as a technology challenge, but consumers don't live in channel-based silos. Emily Paschal Williams from MRI-Simmons explains why media strategy must focus on real human behavior across fragmented touch points instead of tracking disconnected platform data.

August 10, 20261:00

The advertising industry treats "unified audience views" as a technology challenge, but consumers don't live in channel-based silos. Emily Paschal Williams from MRI-Simmons explains why media strategy must focus on real human behavior across fragmented touch points instead of tracking disconnected platform data.