How First-Window Content Is Unlocking Massive FAST Ad CPMs

Name: How First-Window Content Is Unlocking Massive FAST Ad CPMs
Uploaded: 2026-09-29T16:14:12Z
Duration: 1 min 35 s
Description: How is FAST evolving from a back-catalog dumping ground to a premier destination for live sports and first-window content? Keith Bedford, GM EMEA at Wurl, breaks down how premium programming drives higher ad revenues and explains how live adtech markers in the bidstream unlock top programmatic CPMs for streaming publishers.

September 29, 20261:35

How is FAST evolving from a back-catalog dumping ground to a premier destination for live sports and first-window content? Keith Bedford, GM EMEA at Wurl, breaks down how premium programming drives higher ad revenues and explains how live adtech markers in the bidstream unlock top programmatic CPMs for streaming publishers.