Why (and how) Programmatic is Democratizing Access to Streaming TV Advertising

For decades, the best alignment with premium content (of any kind) often required a Direct Insertion Order (IO). This gave advertisers more guaranteed alignment and allowed for custom work, but required longer planning cycles and less flexibility. As consumer attention began the migration from being concentrated on a few platforms to the infinite possibilities of digital, new demands emerged for publishers and advertisers to meet consumers where they are. Advertisers asking for investment confidence. Publishers asking for collaboration to create the right opportunities. Learn about the evolution with Jean Carucci, The Streaming Strategy Scholar.