Buyer-First DSPs vs. Big Tech: Unpacking the 550% Growth Imbalance

Name: Buyer-First DSPs vs. Big Tech: Unpacking the 550% Growth Imbalance
Uploaded: 2026-09-02T15:46:21Z
Duration: 1 min 27 s
Description: Are major ad platforms actually helping your brand grow, or just monetizing their own ecosystems? Jon Schulz, CMO at Viant, exposes the underlying incentives behind Big Tech DSPs like Amazon DSP and Google DV360. While tech giants grew 550% over 15 years, 52% of top advertisers barely grew at 1% annually, highlighting why buyers need an independent, buyer-first DSP.

September 2, 20261:27

Are major ad platforms actually helping your brand grow, or just monetizing their own ecosystems? Jon Schulz, CMO at Viant, exposes the underlying incentives behind Big Tech DSPs like Amazon DSP and Google DV360. While tech giants grew 550% over 15 years, 52% of top advertisers barely grew at 1% annually, highlighting why buyers need an independent, buyer-first DSP.