vMVPDs Explained, And Why They're Just Digital Cable

vMVPDs like YouTube TV and Hulu Live are essentially digital cable, retransmitting the same TV stations people have watched for decades. While these services capture about 20% of sports viewing (double that of Netflix or Prime Video), their growth is strictly seasonal. These platforms often see subscriber losses the moment football season ends. with Ross Benes, Senior Analyst at EMARKETER