"CTV is a Performance Channel" is Mostly Industry Spin

Name: "CTV is a Performance Channel" is Mostly Industry Spin
Uploaded: 2026-09-22T04:00:05Z
Duration: 1 min 15 s
Description: David Nyurenberg, SVP of Digital at InterMedia, exposes the reality behind Connected TV advertising: calling CTV a true "performance channel" is often more industry narrative than reality. He breaks down why signal fragmentation, a lack of standardization, and treating TV like Meta or Google create massive hurdles for media buyers behind the scenes.

September 22, 20261:15

David Nyurenberg, SVP of Digital at InterMedia, exposes the reality behind Connected TV advertising: calling CTV a true "performance channel" is often more industry narrative than reality. He breaks down why signal fragmentation, a lack of standardization, and treating TV like Meta or Google create massive hurdles for media buyers behind the scenes.