How Dynamic Ads Lowered the Barrier to Entry on Consoles

You no longer need a massive global budget to advertise inside AAA video games. Alexander Dao from EA Sports explains how dynamic ad insertion lowered the barrier to entry for mid-tier and regional brands. By introducing geotargeting and flexible flight dates—such as running a campaign for just two weeks in Canada—EA evolved console gaming from a rigid, full-lifecycle commitment into an agile, accessible performance channel.